When you study the art of psychological advertising and persuasion, you’ll learn what influences people to say yes. Researchers have been testing on subjects for decades, for at least over 60 years, and we are certain there is indeed a science to persuasion. So how do people make accurate decisions in fast-paced environments? What are the universal anchors that guide human behaviour? The animated video below describes the six universal principles of persuasion that have been scientifically proven as reported by Dr. Cialdini.
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Source: Influence At Work