If you’re a creative looking for a cool movie to kick back and relax to, watch “Creative Control,” a quasi-scifi film written and directed by Benjamin Dickinson set in near-future New York.
The spell-bounding-dry-humour narrative tells a story of a jaded ad man played by Dickinson, who is forced to work on a new augmented reality product, “Augmenta,” by his rat-ta-tat boss played by Vice magazine co-founder Gavin McInnes.
Dickinson gets a “creative genius” played by the experiential-comic-musician-disinformationist Reggie Watts, to experiment with his new set of augmented reality eyeglasses to perhaps unlock a new art form.
Augmenta then takes on a Her-esque twist when ad executive David decides to create a digital avatar inspired by his best friend’s girlfriend, who he eventually falls in love with, skewing the lines between the real-world and the virtual world.
Creative Control was introduced and screened at the 2015 SXSW Film Festival, where it received rave reviews, taking home the Special Jury prize for visual excellence.
Amazon Studios bought the movie shortly after and teamed up with Magnolia Pictures to help distribute the piece in theatres.
IMDb has rated creative control a 6.4 out of 10, Rotten Tomatoes gives it a 64% and Metacritic gives Creative Control a 57%.
Check out the trailer and let us know what you think in our comments section below.
Creative Control synopsis:
The setting is New York, 5 minutes in the future. The glorious technological advances and communication devices of the near future meant to increase connectivity and alleviate boredom are only increasing the anxiety level of the insecure New Yorkers who’ve inherited them. David (writer/director Benjamin Dickinson) is an overworked, tech-addled advertising executive developing a high-profile marketing campaign for a new generation of Augmented Reality glasses. Feeling stuck in his relationship with yoga teacher Juliette (Nora Zehetner, BRICK, IFC’s “Maron”), he envies the charmed life of his best friend, fashion photographer Wim (Dan Gill, THE WEDDING RINGER) and his entrancing girlfriend Sophie (Alexia Rasmussen, CALIFORNIA SOLO) – so he uses the glasses to develop a life-like avatar of her. Unwittingly, fantasy and reality begin to blur. As passions escalate and things get increasingly out of hand, the friends are forced to deal with the impending collision between their public, private and imaginary lives.
Top Creative Control reviews online right now:
“A contemplative tone, a zigzagging narrative, superb widescreen black-and-white cinematography and an infusion of dry humor make it feel genuinely fresh.” -Ben Kenigsberg, Variety
“For a film about technology’s growing dehumanization, this stylized beauty is a frisky, formidable temptation.” -Peter Travers, Rolling Stone
“Defying its title, this frigid satire concerns an unprepossessing antihero with no control at all.” –
Jeannette Catsoulis, New York Times
“Smart, funny and wonderfully filmed, this movie about the jaded marketeer of virtual reality glasses is the movie Steve Jobs should have been.” -Jordan Hoffman, The Guardian
“Last year’s Ex Machina, with which the film shares a few superficial similarities, tackled the Brooklyn bro archetype more vividly.” -Ignatiy Vishnevetsky, A.V. Club
“Creative Control is the most elegant vision imaginable of a world in the process of losing its moorings.” -David Edelstein, Vulture