was successfully added to your cart.
All Posts By

Pauly Rich

First YouTube ad for Olli, the world’s first ‘cognitive’ 3-D printed self-driving electric car


Why You Clicked?
Because this is the first cognitive self-driving electric car in the world.

The Experience
Self-driving vehicles pave the way for new mobile businesses and conveniences. Imagine doing your morning workout in a self-driving vehicle or eating breakfast in a mobile restaurant. Self-driving vehicles like Olli can make these experiences come true.

The Overview
Local Motors introduces Olli, the world’s first ‘cognitive’ self-driving and electric 3-D printed vehicle. Olli carries up to 12 people and is equipped with IBM Watson Internet of Things (IoT) for Automotive, giving Olli the ability to learn information about its passengers.

olli - local - motors

Local Motors is known for co-creating vehicles online with its virtual community of designers. After building Olli, they released Olli’s first ad on YouTube, a 1-minute-and-forty-four-second-animation production featuring the charming voice decibels of a Mimi Rogers-like robot.

Olli can operate like a chartered shuttle, run like a taxi service, mobile cafe or mobile gym. You can even ask Olli where to go for dinner or tell Olli to drive you across town while you snooze or take shameful selfies as you cruise into the sunset.

Ya, this is crazy and ya the robots are here!

Read the rest of Olli’s charming transcript below, watch her video and let us know what you think.

Olli’s Transcript:

I don’t want to insult you but, you humans aren’t that great at this driving thing…
You bump into each other, you clog the same routes at the same time and you overwhelm the earth with pollution — it’s getting bad out there!

But. I can help.

Hi, I’m Olli.

And I would like to be your driver.

I’m a self-driving electric vehicle meant for multiple people and optimal flexibility.

Designed from the ground up by Local Motors to be the next generation of mobility.

I can operate like a chartered shuttle, run like a taxi service or maneuver like a network of interconnected pods.

I am the first of the robots that are taking over — kneel at your new master.

I jest.

While I can see at 360 degrees and can make decisions hundreds of times faster than you — I am monitored at all times by a central human operator.

So you can feel completely safe while I am in charge.

I love help to move people across your town, or zip students across campus, or maybe I will fill in a new niche for you.

A mobile gym anyone?

A bus cafe hybrid?

How about a meeting that actually picks up its attendees?

I can’t wait to see where we’ll go together.

All you have to do is call me up through your smart device and leave the driving to me.

Get to know me over at meetolli.auto and learn how forward-thinking transportation will make the world and how you get to point B more efficient and enjoyable.

I’m Olli your friendly neighbourhood mobility solution.

I hate to be smug but…I’m pretty impressive if you think about it, aren’t I?



Local Motors CEO John B. Rogers Jr. talks about Olli

Source: Local Motors YouTube

What a $5 programmable computer looks like

You Clicked

This is what a “$5 programmable computer” looks like, how could you not click?

The Brief

Raspberry Pi Zero is a $5 dollar computer. Ya, that’s cheaper than a latte and smaller than a $5 bill. The programmable computer chip was invented by Raspberry Pi founder, Eben Upton, who released the 65mm × 30mm × 5mm chip during the holiday season of December 2015. He gave away the first 10, 000 for free off the cover of the December MagPi issue.

five dollar computer“The direction we’ve drifted in has deprived us of a supply of computer programmers. We have a generation of consumers, not producers, and consumption hardware and not production hardware,” he said. “We are trying to generate a group of people who see computing as an open environment, see it as a platform for creating their own destiny.” -Eben Upton

The Overview

Featuring a fully-functional Linux computer compressed into one chip. With the Raspberry Pi Zero, you can learn how to code and seriously build anything you can dream up. The Raspberry Pi features the following powerhouse specs:

– A Broadcom BCM2835 application processor;
– 1GHz ARM11 core (40% faster than Raspberry Pi 1);
– 512MB of LPDDR2 SDRAM;
– A micro-SD card slot;
– A mini-HDMI socket for 1080p60 video output;
– Micro-USB sockets for data and power;
– An unpopulated 40-pin GPIO header;
– Identical pinout to Model A+/B+/2B;
– An unpopulated composite video header;
– Our smallest ever form factor, at 65mm x 30mm x 5mm.

The $5 Raspberry Pi computer makes computer programming accessible to everyone all over the world and its aim is to pull in and create more computer programmers from regions where $1 makes a huge difference.

For more information on Raspberry Pi swag please visit the official Raspberry Pi store.

To see how Eben Upton first introduced the world’s first $5 computer, watch the video below.

Source: Raspberry Pi

How does IBM Watson work? (Video)

ibm watson

How does IBM Watson work? It talks, answers my questions and makes recommendations on what and where I should eat…

Named after IBM’s first CEO, Thomas J. Watson, IBM Watson is a supercomputer-artificial intelligence (AI) hybrid functioning as a question and answer system. Unlike most of today’s technology and computers, IBM Watson gets better with age and leverages natural processing and machine learning technologies to uncover insights from the internet’s ‘unstructured data.’

Its question and answer computing system mimics the human brain and learns from its mistakes like a human. It evaluates, retrieves data and makes decisions faster than humans as well, having access to 90 servers and over 200-million pages online, including all of Wikipedia, all your digital documents, journals, statistics, emails, social media posts and more — to answer questions fast.

Anyone with access to IBM Watson, whether it be sales associates or customers, will gain access to expert-level information on demand, anytime, faster than ever before — the world and the workforce is about to change.

Below we highlight an entertaining animation explanation video on how IBM Watson works, take a gander and feel free to read the full transcript along the way.

Transcript for IBM Watson: how it works

IBM Watson is at the forefront of a new era in computing: cognitive computing.

It’s a radically new kind of computing, very different from the programmable systems that preceded it.

As different as those systems were from the tabulating machines of a century ago.

Conventional computing solutions, based on mathematical principles that emanate from the 1940s are programmed based on rules and logic intended to derive mathematically precise answers, often following rigid decision tree approach but with today’s wealth of big data and the need for more complex evidence-based decisions such a rigid approach often breaks.

Or fails to keep up with available information.

Cognitive computing enables people to create a profoundly new kind of value finding answers and insights locked away in volumes of data.

Whether we consider a doctor diagnosing a patient, a wealth manager advising a client on their retirement portfolio, or even a chef creating a new recipe, they need new approaches to put into context the volume of information they deal with on a daily basis in order to derive value from it.

This process services to enhance human expertise.

Watson and its cognitive capabilities veer some of the key cognitive elements of human expertise, systems that reason about problems like a human does.

When we as humans seek to understand something and to make a decision, we go through 4 key steps:

First, we observe visible phenomena and bodies of evidence;
Second, we draw on what we know to interpret what we’re seeing to generate hypothesis about what it means;
Third, we evaluate which hypothesis are right or wrong;
Finally, we decide, choosing the option which seems best and acting accordingly.

Just as humans become experts by going through the process of observation, evaluation and decision making, cognitive systems like Watson, use similar processes to reason about the information they read.

Watson can also do this at massive speed and scale.

So how does Watson do it? (How Watson Works?)

Unlike conventional processes to computing which can only handle neatly structured data, such as what is stored in a database, Watson can understand unstructured data, which is 80% of data today.

All of the information that is produced primarily by humans for other humans to consume, this includes everything from literature, articles, research reports to blogs, posts and tweets.

While structured data is governed by well-defined fields that contain well-specified information, Watson relies on natural language which is governed by rules of grammar, context and culture.

It’s implicit, ambiguous, complex and a challenge to process.

While all human language is difficult to parse, certain idioms can be particularly challenging.

In English for instance, we can feel blue because it’s raining cats and dogs, while we’re filling in a form someone asked us to fill out.

When it comes to text, Watson doesn’t look for keyword matches or synonymous like a search engine.

It actually reads and interprets text like a person. It does this by breaking down a sentence grammatically, relationally and structurally.

Discerning meaning from semantics of the written material.

Watson understands context. This is very different from very simple speech recognition, which is how a computer translates human speech into a set of words.

Watson tries to understand the real intent of the user’s language and uses that understanding to possibly extract logical responses and draw inferences to potential answers through a broader array of linguistic models and algorithms.

How Watson learns?

When Watson goes to work in a particular field it learns the language, the jargon and the mode of thought of that domain.

Take the term ‘cancer’ for instance, there are many different types of cancer and each type has different symptoms and treatments.

However, those symptoms can also be associated with diseases other than cancer.

Treatments can have side effects and affect people differently depending on many factors.

Watson evaluates standard-of-care practices and thousands of pages of literature that capture the best science in the field.

And from all of that, Watson identifies the therapies that offer the best choices for the doctor to consider in their treatment of the patient.

With the guidance of human experts, Watson collects the knowledge required to have literacy in a particular domain, what’s called a corpus of knowledge.

Collecting a corpus starts off with loading a relevant body of literature into Watson, building the corpus also requires some human intervention to cull through the information and discard anything that is out of date, poorly regarded or immaterial to the problem domain.

We refer to this as curating the content.

Next the data is pre-processed by Watson, building indices and other meta data that make working with that content more efficient.

This is known as ingestion. At this time Watson may also create a knowledge graph to assist and answer more precise questions.

Now that Watson has ingested the corpus, it needs to be trained by a human expert to learn how to interpret the information, to learn the best possible responses and acquire the ability to find patterns, Watson partners with experts, who train it in using an approach called machine learning.

An expert will upload training data into Watson in the form of question-answer pairs that serve as ground truth.

This doesn’t give explicit answers for every question it receives, but rather teaches it the linguistic patterns of meaning in the domain.

Once Watson has been trained on QA pairs it continues to learn through ongoing interaction, interactions between users and Watson are periodically reviewed by experts and fed back into the system to help Watson better interpret information, likewise, as new information is published Watson is updated so that it’s constantly adapting to shifts in knowledge and linguistic interpretation in any given field.

Watson is now ready to respond to questions about highly complex situations and quickly provide a range of potential responses and recommendations that are backed by evidence.

It’s also prepared to identify new insights or patterns locked away in information.

How Watson builds and enhances expertise?

From metallurgists looking for new alloys to researchers looking to develop more effective drugs, human experts are using Watson to uncover new possibilities in data and make better evidence-based decisions.

Across all of these different applications there is a common approach that Watson follows, after identifying parts of speech in a question or inquiry, it generates hypothesis, Watson then looks for evidence to support or refute the hypothesis, it scores each passage based on statistical modelling for each piece of evidence, known as weighted-evidence scores.

Watson estimates its confidence based on how high the response is rated during evidence scoring and ranking.

In essence, Watson is able to run analytics against a body of data to glean insights which Watson can turn into inspirations allowing human experts make better and more informed decisions.

Across an organization, Watson scales and democratizes expertise by surfacing accurate responses and answers to an inquiry or question.

Watson also accelerates expertise by surfacing a set of possibilities from a large body of data, saving valuable time.

Today Watson is revolutionizing the way we make decisions, become experts and share expertise in fields diverse as law, medicine and even cooking.

Further Watson is discovering and offering answers in patterns we hadn’t known existed.

Faster than any known person or group of people ever could, in ways that make a material difference every day.

Most important of all, Watson learns, adapts and keeps getting smarter.

It actually gains value with age by learning from its interactions with us and from its own successes and failures just like we do.

So now that you know how it works, how do these ideas inspire how you work?

How can Watson make you a better expert? What will you do with Watson?

Source: IBM Watson YouTube

Airbnb uses “that friend” in latest #LiveThere campaign


Airbnb uses the voice of that “Instragram friend” and travel snob (you know the one we’re talking about) to woo us in for yet another adventure, even if it is for just a night, in their latest ad campaign #LiveThere.

The San Fransisco-based company has come a long way since their 2008 “Airbedandbreakfast.com” days, first working out of founders’ Brian Chesky and Joe Gebbia’s loft apartment to attracting Viaweb founder Paul Graham to partnering up with actor Aston Kutcher to now owning bragging rights to over 60-million users and 2-million-plus listings in over 57, 000 cities and 192 countries.

Today the tourism and hotel-industry disruptive treasure is valued over $25-billion.

As a way to pay homage to Airbnb’s “unicorn” status and to entertain the ADNARCHIST who appreciates ad copy recall, we publish the transcript from #LiveThere below for your pleasure.

Don’t go to Paris. Don’t tour Paris. And please don’t do Paris.

Live in Paris. When you Airbnb in Paris, you have your own home.

Make your bed. Cook. You know? The stuff you normally do.

Don’t go to LA. Don’t go to New York. Don’t go to Tokyo.

Live there. Live in Malibu. Live in the East Village. Live in Shinagawa.

Feel at home. Anywhere. Do your regular routine. Wherever you go.

Don’t go there. Live there.

Even if it’s just for a night.

The #LiveThere campaign has recorded 31, 455 YouTube views in 5 days on their Airbnb account boasting over 43, 783 subscribers.

What in the bloody hell is a raunchy #showhole? Amazon Fire TV says…

Ahh…The raunchy #showhole.

The dastardly “holy experience” known by many binge-watchers, particularly couples who consume full seasons of sitcoms overnight on sites like Netflix, as the “hole” between shows.

In Amazon’s latest campaign for Amazon Fire TV, we find a tool for binge-watchers all over the world to use and help patch those relationship-killing #showholes, recommending other related options to users for you know, more cuddles?…

It’s a bit “too commercial” for me and when I watch it I am immediately reminded of brand, Old Spice, which is a bit counter-productive.

But hey, you know my brand!

Take a look at Amazon’s 30-second spot below and let us know what you think.

Amazon Fire TV #showhole transcript
You’ve spent more time looking for a show than watching one.
She’s over it.
And you’re in a #showhole?
Will you TV drift apart?
Will she go back to her TV ex?
You’ve got Amazon Fire TV.
Its TV brain knows your TV heart.
Make-up binging is the best.
So long #showhole!

Source: Amazone Fire TV

Why ad execs and disruptive superfans will love movie Creative Control

If you’re a creative looking for a cool movie to kick back and relax to, watch “Creative Control,” a quasi-scifi film written and directed by Benjamin Dickinson set in near-future New York.

The spell-bounding-dry-humour narrative tells a story of a jaded ad man played by Dickinson, who is forced to work on a new augmented reality product, “Augmenta,” by his rat-ta-tat boss played by Vice magazine co-founder Gavin McInnes.

Dickinson gets a “creative genius” played by the experiential-comic-musician-disinformationist Reggie Watts, to experiment with his new set of augmented reality eyeglasses to perhaps unlock a new art form.

Augmenta then takes on a Her-esque twist when ad executive David decides to create a digital avatar inspired by his best friend’s girlfriend, who he eventually falls in love with, skewing the lines between the real-world and the virtual world.

Creative Control was introduced and screened at the 2015 SXSW Film Festival, where it received rave reviews, taking home the Special Jury prize for visual excellence.

Amazon Studios bought the movie shortly after and teamed up with Magnolia Pictures to help distribute the piece in theatres.

IMDb has rated creative control a 6.4 out of 10, Rotten Tomatoes gives it a 64% and Metacritic gives Creative Control a 57%.

Check out the trailer and let us know what you think in our comments section below.

Creative Control synopsis:

The setting is New York, 5 minutes in the future. The glorious technological advances and communication devices of the near future meant to increase connectivity and alleviate boredom are only increasing the anxiety level of the insecure New Yorkers who’ve inherited them. David (writer/director Benjamin Dickinson) is an overworked, tech-addled advertising executive developing a high-profile marketing campaign for a new generation of Augmented Reality glasses. Feeling stuck in his relationship with yoga teacher Juliette (Nora Zehetner, BRICK, IFC’s “Maron”), he envies the charmed life of his best friend, fashion photographer Wim (Dan Gill, THE WEDDING RINGER) and his entrancing girlfriend Sophie (Alexia Rasmussen, CALIFORNIA SOLO) – so he uses the glasses to develop a life-like avatar of her. Unwittingly, fantasy and reality begin to blur. As passions escalate and things get increasingly out of hand, the friends are forced to deal with the impending collision between their public, private and imaginary lives.

Top Creative Control reviews online right now:

“A contemplative tone, a zigzagging narrative, superb widescreen black-and-white cinematography and an infusion of dry humor make it feel genuinely fresh.” -Ben Kenigsberg, Variety

“For a film about technology’s growing dehumanization, this stylized beauty is a frisky, formidable temptation.” -Peter Travers, Rolling Stone

“Defying its title, this frigid satire concerns an unprepossessing antihero with no control at all.” –
Jeannette Catsoulis, New York Times

“Smart, funny and wonderfully filmed, this movie about the jaded marketeer of virtual reality glasses is the movie Steve Jobs should have been.” -Jordan Hoffman, The Guardian

“Last year’s Ex Machina, with which the film shares a few superficial similarities, tackled the Brooklyn bro archetype more vividly.” -Ignatiy Vishnevetsky, A.V. Club

“Creative Control is the most elegant vision imaginable of a world in the process of losing its moorings.” -David Edelstein, Vulture

Source: Magnolia Pictures & Magnet Releasing

What is Wikipedia’s oldest article edit?

You Clicked

Because you have time to kill and you need to fill the gap, wanting to know the answer to ‘What is Wikipedia’s oldest article edit?’ Am I right?


Whoa. Wikipedia says it couldn’t store their first edit, however, it does share a screenshot of their oldest edit ever that survived, Wikipedia:UuU.


Wikipedia started off as a radical idea.

Founders Jimmy Wales and Larry Sanger wanted to give every person on the planet free access to the sum of all human knowledge. Since the website launched on January 15, 2001, it has grown into the largest referenced resource on the internet today.

So who made Wikipedia’s first edit?

Wales said he was the one to make the first edit on Wikipedia after installing UseModWiki. Unfortunately, his edit does not exist on the current database. In fact, nothing survived on the first day.

Below we showcase Wikipedia’s oldest edit archived the day after — the one that survived.

Here’s what it looks like:


Main Takeaway

Wikipedia’s oldest surviving edit was published on January 16, 2001, at 20:08 UTC. The UuU page was made as a CamelCase hack to create a link to an article about the letter, ‘U’ a page that couldn’t be made because of the UseModWiki software, which only worked with CamelCased words as linked articles at the time.

The UuU page survived because it had only one edit between the time it was published and the time when Wikipedia decided to move onto Phase II software.

This 3D-automated robot can build a home in 2 days

robotis - purprle

Why we wanted you to click?

Australian company Fastbrick Robotics just invented a robot named, Hadrian X, it stacks 1000 bricks per hour with incredible accuracy. Ya, that’s one home in 2 days!

Why is Fastbrick Robotics disruptive?

A professional human bricklayer can lay between 300 to 500 bricks a day, which is between 30 to 50 bricks per hour. A developer who adds Hadrian X to any bricklaying job will get the return equal to adding 20 more bricklayers per hour.

Similar to 3D-printing entire homes, robots like Hadrian X will make it more efficient for developers to build. Despite media conversations and PR teams suggesting that robots like Hadrian X are not here to replace humans, it’ll be naive to ignore the economical benefits from a business point of view.

If stakeholders and developers are tempted to keep costs low and scale up production — a classic business move — you can expect a shift in tone. It’s also important to note that the Bank of England has predicted over 95-million jobs will go to robots in the next 10 to 20 years — that’s a projection worth taking seriously.

How does Hadrian X work?

The Hadrian X is first loaded with bricks for the robot’s arm to grab. The robot then adds adhesives onto each brick and loads it onto the conveyor belt. With instructions taken from a 3D-CAD software system with SOLIDWORKS and a laser-guided system, its arm begins to stack bricks with .5mm accuracy.

Fastbrick Robotics’ first YouTube video

Despite Fastbrick Robotics pushing marketing messages without an official YouTube channel, we managed to find their first YouTube video published by current operations manager, Gary Paull, who first published it on Jun 29, 2015. The video shows a graphic rendering of what the Hadrian X looks like while layering bricks on a job and it’s pretty impressive.

Just how revolutionary is Fastbrick Robotics? 

This is the second video published by Gary Paull explaining the incredible potential of automated construction. It shows how Fastbrick Robotics’ Hadrian 105 plans to change the construction industry completely forever — this is truly a disruptive technology.

Main takeaway?

Humans have been laying bricks for over 6000 years and the robots and technology we’ve been reading about for decades are here or close by. After witnessing the Hadrian X prove to the world robots build houses faster than humans, robots like Hadrian X leave mankind with an interesting question: what do we do with all our extra time?

Did Zapata Racing just make the “world’s first” hoverboard?


If you thought the first-ever jetpack was unreal, you’re going to love France’s own Zapata Racing and their latest invention, the Flyboard Air, a hoverboard-like propulsion unit that floats above air just like a segway rolls on road.

It took the France-based firm four years to complete and below they flaunt their documentation of the Flyboard Air’s first successful test run.

The Flyboard Air flies at heights of up to 10,000 feet, moves at speeds of up to 150km/h (93,2 mph) and its flights lasts as long as 10 minutes.

Pretty cool, eh?

Check out the video below and let us know what you think.

Source: Zapata Racing

This FarmBot plants and grows food on its own 24/7


You Clicked

Because you want to grow your own food in your backyard without having to do or know much about gardening.

The Brief

FarmBot Genesis is the world’s first automated gardening robot that grows food in your garden by itself seven days a week, day and night, the way you want it to with little gardening effort and know-how.


Meet FarmBot Genesis. Humanity’s first CNC diy precision farming robot. The home garden autonomous system was created by a young California-based team of three (led by Rory Aronson), its design is more compact than today’s million-dollar precision farming tractor and is small enough to fit in your backyard or rooftop garden.


But don’t let its size fool you. FarmBot is a workhorse. It can garden 24/7, sowing and watering seeds efficiently and exactly how users prefer them to grow.

Its onboard camera and advanced visual software also helps users monitor gardens, detecting and burying weeds as soon as they sprout. Its soil sensor also provides users how the garden changes over time, enabling for smarter and more efficient gardens with every passing season.

The overall process is code-free and users can control and configure FarmBot from a web-based user interface from a mobile device.

Its automated sequence builder, scheduler, and drag-and-drop planter also makes it convenient to manage, setting custom care options for each seed through its lifetime.

FarmBot Genesis’ autonomous kits come with Arduino Mega 2560, Raspberry Pi 2 Model B, disassembled hardware packages, and access to the open-source software community for construction.

FarmBot’s first YouTube video

Rory introduces FarmBot to the world with their first YouTube video publish ever, an entry video for the 2015 Hackaday semifinals round. The video highlights FarmBot Genesis’ 3D-printed parts, stainless steel, and corrosion resistant hardware, great materials for withstanding Mother Nature’s harsh elements.

Main Takeaway

With companies like Monsanto trying to monopolize the farming world, FarmBot Genesis, empowers the average person with an easy solution to diy gardening. When we handle our own food with the organic and GMO-free seeds, we’ll be able to avoid the cost of consuming the negative side-effects from mismanaged fruits and vegetables. The FarmBot Genesis kit is currently selling for $3,500. Rory Aronson says he hopes to get that price down closer to $1000 in the near future.

Watch editor explode on Twitter for banning “rightwing personality”

Why we wanted you to click? Because Milo is not only an openly gay right-wing provocateur with a fetish for African men, but he’s also feminist enemy #1 and arguably the biggest troll on Twitter.

Most memorable soundbite? “So while Twitter was wasting its time and resources on censoring a gay conservative who gave a movie a bad review, ISIS supporters were celebrating terrorist attacks.” – Paul Joseph Watson

The overview: Infowars editor Paul Joseph Watson broadcasts himself on YouTube and talks about Twitter’s ban on Breitbart tech editor, Milo Yiannopoulos, an openly gay conservative male with (or had) 360, 000K followers.

Milo Yiannopoulos is known for being a man to hold many shades, often painted as an “alt-right” hero by his party, enemy #1 by feminists, a rhetorical provocateur by the media class and the biggest troll by the Twitter community.

According to Twitter, Milo Yiannopoulos’ account was permanently removed for, “inciting or engaging in the targeted abuse or harassment of others” pertaining to his movie review of the Ghostbusters movie and tough critique of actress Leslie Jones who reportedly claimed Milo was harassing her with, “racist and sexist” remarks on Twitter.

The narrative took off through Twitter and into mainstream outlets like New York Times, Times Magazine, TechCrunch and BuzzFeed; becoming one of the most popular trending stories of the summer season in July of 2016.

The twist: Paul Joseph Watson says the narrative has no proof whatsoever of Milo being racist or sexist and suggests that the Milo ban was a form of censorship; highlighting examples of hypocrisy and Leslie Jones’ history as a Twitter user of inciting targeted abuse on other Twitter users while also showing, “acts of racism” herself online and it gets worse…

The CTA: Watch the six-minute-and-two-second video below and let us know what you think. Is Jack Dorsey really on the wrong side of history?

Infographic: Using marijuana as medicine

mary jane

You clicked

Because you always wanted to know the medicinal benefits of cannabis. But get this: How you ‘take it’ also changes how the medicine impacts your body. Trippy…

The brief

Infographic design agency, Now Sourcing, answer important questions about the overall health benefits of cannabis a.k.a. marijuana, outlining the pros and cons of how one ingests it.

Adnarchist notes

To smoke or not to smoke–that is the question: whether ’tis healthier for the mind and body to roll a row of doobie-shaped arrows; or to take arms and feel the highs after we vaporize.

When I was growing up, I always was attracted to hemp products, specifically, hemp bracelets and necklaces.

It was only until when I got to high school at a get together after school (approximately 4: 20 p.m.) when I discovered where my favourite bracelets came from — marijuana.

This friend of mine told me that the marijuana plant was one of the world’s most popular agricultural crops in the world. It was also one of the world’s first plants humans used for industrial uses (at least 10, 000 years ago), forming hemp – one of the most durable, robust fibers on the planet – into items like clothing, biodegradable plastics, rope, food and more.

It was also interesting to find out that marijuana – the demonized schedule I ‘drug’ – offered health benefits.

From smoking to eating to vaporizing and liquidation, the cannabis infographic below highlights the pros and cons of each form, along with other interesting facts about marijuana as a medicine.


MIT nerds’ new discovery make smart windows affordable

smart windows

The title speaks for itself friends, MIT nerds (meant in the most complimentary way) have found a rubber-like polymer structure that may give us a cheaper alternative to existing “smart windows.”

Francisco López Jiménez, a postdoc in MIT’s Department of Civil and Environmental Engineering goes on record stating:

“The researchers’ experimental polymer structure and their predictive understanding of it may be useful in the design of cheaper materials for smart windows — surfaces that automatically adjust the amount of incoming light. For buildings and windows that automatically react to light, you don’t have to spend as much on heating and air conditioning…The problem is, these materials are too expensive to produce for every window in a building. Our idea was to look for a simpler and cheaper way to let through more or less light, by stretching a very simple material: a transparent polymer that is readily available.”

It’s pretty impressive and we’re sure to see more come our way.

Take a look at the explainer video below and let us know what you think in our comments section.

Source: MIT

Hybrid MORPHotel runs on green energy while coasting around world

You Clicked

Because this is where travel, luxury, and hospitality merge into something you’ve never seen before.

The Experience

Imagine if the Hilton floated across the ocean and took you to new countries.

The Overview

London architect Gianluca Santosuosso introduces a new revolutionary concept for a new hybrid hotel cruise ship named, MORPHotel.

The MORPHotel is 1/2 mile long and 20 feet wide and looks like a floating human spine, adjusting itself to ocean waves as it coasts through unexpected destinations.

Although the design is only but a vision, today travel and cruise industries are trumpeting it as the future of travel and cruise.

MORPHotel will feature luxury amenities, floating gardens and will be self-sufficient, using solar panels and the motion from the waves to store energy. The energy used from rainwater will also help filter seawater as well.

The MORPHotel is expected to travel around the world and offer an ‘it’s the journey, not the destination’ fantasy to travel enthusiasts, moving slower than the typical cruise ship, docking in several cities and offering a unique traveling experience.

Check out the video below and let us know what you think in our comments section.

The most radically open test drive, lie detectors and #LOL

Here’s an #LOL for ya…

Are you familiar with ad agency BBDO? Well their German team a.k.a. BBDO Berlin launched a campaign for microcar brand, smart fortwo cabrio, the little brother brand of Mercedes-Benz and a division under German multinational corporation Daimler AG.

Anyway the auto campaign introduces the world’s most “radically open” test drive and features a “challenge” that puts test drivers in the hot seat where they are forced to answer daring questions. The campaign uses the lie detector as a measuring stick for openness.

When a lie is told, the “radically open” roof shuts and the test drive ends.

And ya, the campaign is a fun watch.

The footage does feature some pretty funny and ridiculously awkward candid moments…

Like you’ll find a mother asking her son if he has ever had sex in her bed, a daughter asking her mother whether she likes her boyfriend, a girlfriend asking her boyfriend whether he likes her mother…There’s even footage of one best guy friend asking his best guy friend if he has ever had a sexual fantasy that involved another man!

It certainly has its #LOL moments.

Check it out and let us know what you think below.

Source: Smart

Infographic: how Jeff Bezos started Amazon

When you hear story after story about Jeff Bezos and the copious amounts of money he makes each business quarter, you can’t stop but to shake your head in slow motion and ask yourself how Jeff Bezos started Amazon.

Sure, you’ll read a story about how Amazon is bigger than Wal-Mart now or stumble upon a blog about how Amazon flies and delivers customer orders with robots and drones or even run into a headline that talks about how Amazon wants to launch rockets into outer space, but really?

How did Jeff Bezos start the freaking thing?

Below we share an interesting infographic answering just that, delivered to you as one minimalist and visual explanation.

Check it out and let us know what you think in our comments section below.

The super-fantastically-weird-Japanese-inspired ad for Donald ‘Disruptive’ Trump

trump 750

If you’re in the mood to watch a super-fantastically-weird-Japanese-inspired ad featuring none other than Donald ‘Disruptive’ Trump a.k.a. Donarudo Torampu then you’re in for a good-er.

This internet gem created by California-based visual artist and YouTube creator Mike Diva features a Japanese-inspired satire, one filled with undying forbidden love, sci-fi adventure, tragedy and suspense.


The video starts off with a blue-haired-anime-ish-like woman sitting up in her room petting a framed picture of her beloved Donarudo Torampu. To her surprise the photo winks back at her and *poof* she magically turns into a warrior princess.


And of course, after her transformation Mike Diva cuts in trademark dubstep and we’re left on a thread watching the beautiful warrior princess fly through the blue skyline, zooming across Trump Towers, segwaying into a shot of her skipping scantily clad through a forest of Trump trees, galloping towards a rainbow on a Donald Trump pony.


Then Mike Diva takes an unexpected turn, where we discover his true view on Donald Trump a.k.a. Donarudo Torampu. In this plot twist Mike Diva turns Donarudo Torampu into a ‘rude boy’ flashing a variety of ‘rude boy’ trademark gestures, ranging from mimicry-moments like that of Richard Nixon, Adolf Hitler, Shawn Michaels from D-Generation X and Kim Jong-Il.

Now somewhere in-between this ridiculous moment and the end credits we find our warrior princess landing into and through heavenly clouds, where she runs straight into the arms of her beloved Donarudo Torampu, giving him a big hug which oddly triggers war missles. Donarudo Torampu then transforms into a Power Ranger-like Zord who flies out of the earth’s atmosphere, into space and destroys earth.

This is F-bombingly weird…

Watch the full super-fantastically-weird video below and let us know what you think.

Source: Mike Diva YouTube

Motorola ad targets millennials with Razr flip phones, high school nostalgia & TTYL


Okay soo looks like super corny is making a comeback…

Motorola, the father of the handheld mobile device, targets millennials in their latest campaign for Moto 06.09.16 with a super-corny-45-second ad; featuring, the iconic Razr flip phone, classic high school hallways and horrible emo-pop-punk ballads.

The ad kicks off with a quick shot of a girl texting from a silver Motorola Razr flip phone, acting ‘cool’ of course, roaming a hallway somewhat reminiscent to a scene from one of those cookie cutter teen movies.

You know?

Movies like American Pie, Bring It On, Mean Girls, She’s All That, Clueless, Can’t Hardly Wait, The Girl Next Door, The Princess Diaries, Save The Last Dance, A Walk To Remember, The Hot Chick, Van Wilder, Van Wilder: Freshman Year, Superbad and Not Another Teen Movie to just to name a few…

Motorola’s ad campaign reached 2,595,847 views on YouTube in less than 3 weeks, causing quite the stir around a potential Razr re-launch, which Motorola has since denied.

Check out the ad below and let us know what you think.

Source: Motorola

What the ESA says about 3-D printing a village on the moon

moon village

Soo this super interesting video about 3-D printing villages on the moon is definitely water cool material. According to the head of European Space Agency (ESA), Johann-Dietrich Woerner, the ESA wants to build a permanent settlement on the moon dubbed as, ‘Moon Village’ as soon as 2030.

Woerner says it’ll be the next giant leap for mankind and space exploration. He also expects the highly-anticipated lunar base to act as a stepping stone for science, which will also lead to new opportunities for business and even tourism.

Private construction companies since 2013 have been working with the ESA, looking for new and innovative ways to turn ‘Moon Village’ into a reality.

Reports suggest the best option is to use the natural resources from the moon’s surface taken from rovers and then use it to 3-D print structures near the moon’s poles, or on the far side of the moon, regions with continuous daylight.

Creating a ‘Moon Village’ is possible however the ESA needs collaboration from all spacefaring nations such as the USA, Russia, China, India and Japan and others to form an international community to make it happen.

Take a look at the video below for more information and let us know what you think in our comments section.

Source: ESA

Rechargeable lighter that’s waterproof, flameless and ridiculously cool

Why you clicked
Because when ridiculously cool is what it means.

The experience
One day, you’ll need to light something on fire in the pouring rain…Or when in the shower. Weirdo.

The overview
And this is the ridiculously cool rechargeable lighter by Elementium Plazmatic. If Tesla existed today he’d give them the wink and the gun — 100% green light.

So how does it work? Easy. Well kinda…Plasma lighters like the Elementium Plazmatic use cutting-edge ignition technology and use the lighter’s spark as a trigger to read the plasma conduit between lighter ‘electrodes’ (the energy containing poles) which ionize the air in-between each electrode, creating an electrical current — seen as the purple beam — to essentially light anything on fire.

Check out the specs:

– Rechargeable micro USB cord;
– 1-2 hours charge time;
– 100 lights per lighter with up to 500 rechargeable rounds;
– Waterproof;
– Wind resistant;
– Stainless steel body;
– 240 mAh battery;
– 3.7 volts;
– No butane or fluids;
– Eco-friendly.


Now if you put all that info into context, 1 plasma lighter is equivalent to 50 disposable lighters, which means a lighter wallet and a lighter landfill.

Pretty cool, eh?

But there’s more. Check out the shortlist of DIY videos below and let us know which one you think is ‘unintentionally’ hilarious.

Until next time!


Source: Elementium Lighters

How the design impaired make stunning infographics

You Clicked
Because infographics get you traffic and build backlinks…If you do it right.

The Experience
Build visually stunning infographics with an easy-to-use drag-and-drop solution. Seriously, any child, man or woman with a computer can learn how to create high-quality infographics with Piktohart.

The Overview
Looks like Piktochart founders, Ai Ching Goh and Andrea Zaggia played their cards right, receiving a $140, 000 grant from the Penang, Malaysia government and also raising seed funding of $150, 000 from Chinaccelerator and SOSV.

Piktochart features 595+ useful templates on its freemium and was given the thumbs up by Marketing Land, The Next Web and TechInAsia to just to name a few, as must-have tools for content marketers.

Piktochart’s first YouTube post

We love first YouTube posts from all brands and how hilarious they appear from a modern perspective. Piktochart’s first YouTube video published on February 6, 2012 isn’t as bad as some of the others we’ve seen — it actually looks normal. The 30-second flat animation spot features no voice-over but clearly emphasizes data overload and Piktochart’s ability to turn boring data into beautiful graphics.

How to use Piktochart

In case you are still unclear of how Piktochart works, here’s a quick how-to video tutorial showcasing you how simple the tool is to use. It’s a drag-and-drop process and features over 585+ free templates with a premium option for those wanting something a bit more custom.

Source: Piktochart

Event: Digital Publishing Innovation Summit NYC, July 13-14

digital summit


The Digital Publishing Innovation Summit (#DigiPub) NYC features the world’s leading content creators in digital media, their success stories and keynote talks about the future trends in digital publishing.

The Waldorf Hotel, New York.

July 13-14, 2016.

– 40+ industry expert keynote presentations.
– 300+ digital publishing leaders attending.
– Interactive workshops with industry leaders.
– Over 25 hours of networking opportunities included.
– Access to online presentations on-demand post-summit.
– 40+ case studies presented from Fortune 500 companies.

How much:
Silver Pass ($1,595)
– Access to all sessions.
– Access to all networking events.
– Access to exhibition floor.

Gold Pass ($1,795)
– Access to all sessions.
– Access to all networking events.
– Access to exhibition floor.
– Access to attendee list.
– Presentation slide decks.
– Presentation video recordings.
– Invitation to the Digital Channel Network.

Diamond Pass ($1,995)
– Access to all sessions.
– Access to all networking events.
– Access to exhibition floor.
– Access to attendee list.
– Presentation slide decks.
– Presentation video recordings.
– Invitation to the Digital Channel Network.
– Annual Digital On Demand Subscription.

Awards Pass ($400)
– Full access to the networking evening and awards.

One Day Pass ($895)
– Access to all sessions on your chosen day.

OnDemand Pass ($600)
– Presentation slide decks.
– Presentation video recordings.
– Invitation to the digital network.
– Contact speakers directly.

Source: The Innovation Enterprise

OnePlus wants to kill Apple flagship

iphone killer

never settle

Source: Android Authority
You Clicked
Because OnePlus believes their product has what it takes to kill the iPhone and Android.

The Brief
OnePlus entered the smartphone market on December 16, 2013 looking to disrupt an established smartphone industry ruled by iOS and Android, pitching a #NeverSettle mentality.

The #NeverSettle tagline comes from OnePlus co-founder and former Oppo VP Pete Lau and co-founder Carl Pei. They believe smartphone users can do better, selling high-end products at more affordable prices.

Today the average Apple iPhone costs $687 compared to the average OnePlus smartphone priced at $396.

Their launch
It wasn’t that smooth. Lau and Pei rolled out their first device, OnePlus in India on April 23, 2014 through Amazon, however ran into some legal issues with Micromax Mobile. Reports allegedly suggest OnePlus violated rights to distribute Cyanogen-branded products in South Asia. This prompted OnePlus to go through a redesign and developed its own ROM under OnePlus calling it, Oxygen OS, and also removed the Cyanogen branded logo from its box. Today OnePlus is currently sold in 43 countries all over the world.

The OnePlus leadership is dead set on disrupting the established smartphone market and ready to chop down a few smartphone giants along the way. These guys and girls are doing some pretty cool and innovative things, like launching the first-ever virtual reality pop-up tour across New York, Paris, London, Berlin, Mumbai, Delhi and Bangalore.

Their high-end products are nearly half the price as Apple and Android. The average Android device currently is priced at $254. OnePlus offers brand new products at a rate 57% under Apple. They have a pretty innovative marketing team, adopting disruptive VR innovations as well, setting up a pop-up shop in outer space.

Other OnePlus advertising campaigns you may be interested in:

Phone In a Box Compilation

We love first-post YouTube videos. This is OnePlus’ first YouTube post published on Apr 5, 2014. It features trendy dubstep samples, trendy Leggo stop-animation visuals slaying competitor flagship phones and of course their Phone In A Box contest members.

OnePlus Never Settle

“One team, four months and sixteen countries” was what the OnePlus social media production team went with, a minimalist YouTube video description for their first introduction video, a Never Settle promo campaign showcasing their end-to-end product development process.

Smash The Past

The controversial OnePlus “Smash The Past” campaign wanted to seduce smartphone users with a $1 (USD) promo. Contestants were prompted to smash their existing smartphones to win a new OnePlus for $1. The “Smash The Past” campaign was criticized for ignoring the environment and being wasteful however drew in 140 000 contestants and 100 won brand new OnePlus smartphones.

Source: OnePlus

Show me the best ad for a firework-rocket-launching sock remover

colin furze

This is arguably the best ad for a firework-rocket-launching sock remover in the world today — for serious. Meet Colin Furze, a 32-year-old plumber from Stamford, Lincolnshire. When he isn’t technically and literally fixing shite up, he’s building insane inventions like this lovely firework-rocket-launching sock remover.

“If it’s something you would buy then i’ve failed…..haha”

But hey. Can’t we agree that this is the epitome of convenience and minimalism? Exactly and we’re giving it to you anyway because it documents a convenient lesson and living proof of how disruptive one man, one influencer can get.

We look forward to seeing and hearing more from you Mr. Furze.

Source: Colin Furze

What Lyft’s first TV commercial looks like

riding is the new driving

So this is the Lyft TV commercial everybody is talking about, eh? The one-minute TV commercial hooks viewers in with the whimsical sound of Michel Legrand’s “Di-gue ding ding” (ya we Shazammed it) pushing concept, “riding is the new driving” to the masses.

The San Francisco-based ridesharing app, founded in 2012 by Logan Green and John Zimmer, and their first-ever TV ad takes viewers along that all-too-familiar-9-to-5 journey, reminding us of how ridiculously chaotic it is to have to sit there and drive through gridlock.

Lyft’s creative director, Jesse McMillin told Adweek, “The ad campaign represents the next logical step along the road of just becoming a great global brand and really being a big part of the conversation that’s happening right now about culture and transportation and how all of this stuff is evolving for a generation.”

The transportation network company (TNC) is currently available in over 200 U.S. cities and is valued at over $5.5-billion, wielding powerful investors like auto giant General Motors, Chinese eCommerce company Alibaba and venture capitalist firm Andreessen Horowitz to just to name a few.

Lyft’s first TV ad was published on YouTube on Apr 25, 2016, reaching 87,920 views in two days.

Not too shabby…

Source: Lyft

Robots that fetch beer, clean homes & run scary fast

robo pets

Boston Dynamics is known for building cool robots. In their latest build, they feature a robot dog that can do dishes, fetch beers and newspapers and even throw out garbage, to just to name a few tricks.

Its name? SpotMini, an all-electric-waterproof-super-quiet-65lbs-robot dog lasting 90 minutes with one charge. SpotMini is a smaller and younger spin off version of Boston Dynamics’ Spot, the 160lbs SpotMini predecessor designed for indoor and outdoor operations, and was also another variation of another project robot dog, BigDog.

BigDog is a 3 foot (0.91 m) long, 2.5 feet (0.76 m) tall military robot dog weighing in at 240 lbs (110 kg) and was a project funded by the Defense Advanced Research Projects Agency (DARPA) back in 2005. BigDog, also known as, AlphaDog was intended to evolve into a military mule for soldiers, helping reduce load and carry burden from soldiers’ backs but was discontinued for being too loud for combat.

Boston Dynamics was founded in 1992 and was a spin off of the Massachusetts Institute of Technology created by engineer Marc Raibert and peers. Marc Raibert and Boston Dynamics was later acquired by Google X for a cool $500-million where it was then managed by Andy Rubin, the founder and CEO of Andriod Inc., who also was acquired by Google in 2005 for an alleged $50-million. Andy Rubin left Google in 2014 to start an incubator for hardware startups named, Playground Global.

The Boston Dynamics body of work shows us the disruptive potential of their innovations and the robotic ability to perform ‘middle-class’ jobs as well if not better than humans. Experts like professor Moshe Vardi forecast robots — similar to the ones Boston Dynamics invent — will take over most jobs within 30 years.

Google recently put Boston Dynamics up for sale in a ‘retreat from robotics’ however the Boston Dynamics YouTube channel documents the evolution of their work along with showcasing other interesting robotic inventions leading the way in four-legged locomotion learning, giving engineers insight on the relationships between motor learning, dynamic control, perception of the environment and rough-terrain locomotion.

Other Boston Dynamics Disrtupive Robots:


Cheetah Robot


Source: Boston Dynamics

Adnarchist Newsflash: top stories you may have missed this week June 18


What you need to know about Net Neutrality -Refinery29

Techvibes acquired: Welcome to the relaunch -Techvibes

11 reasons iOS 10 is going to be a game changer -POPSUGAR

The super-fantastically-weird-Japanese-inspired ad for Donald ‘Disruptive’ Trump -ADNARCHIST

Twitch sues viewerbot sellers to curb fake popularity ratings -Engadget

Joseph Gordon-Levitt here. So, Mr. Edward Snowden just joined my website & anyone can make a short film based on his views on future technology -Reddit

Thanks to Apple’s influence, you’re not getting a rifle emoji -Buzzfeed

How Facebook turned an end-to-end ad tech strategy on its head -Marketing Land

New YouTube app makes video ad creation easier, Google says -Small Business Trends

Official: Google is rolling out green “Ad” label globally -Search Engine Land

Smartphone ad spending continues to rise in Japan -eMarketer

This startup knows who you are, and it’s making a video ad just for you -Recode

Facebook shows brick-and-mortar businesses how their mobile ads impact store visits and sales -Forbes

AdTech merger intensifies fight on ad fraud -CMS Wire

Game developer Mark Kern banned on Twitter for saying radical Mosques should be surveilled -Breitbart

Microsoft buys LinkedIn for $26.2 billion -MarketWatch

An interview with the hacker probably selling your password right now -Wired

3 ways developers can move from digital disruption to monetisation -YourStory

Is this the future of fitness? -The Ringer

Toronto is poised to become the next great producer of tech startups -TechCrunch

Fixing surveillance starts with spy agencies coming clean -The Tyee

Where electronic music and computer hacking meet -CULT

What to do if hackers hold your computer for ransom -MoneySense

Snowden: Scotland has its own NSA conducting mass surveillance of phone and internet activity -Beta News

Reddit will adjust algorithm to censor Trump supporters following Orlando shootings -Infowars

The hilarious Dollar Shave Club ad you probably haven’t seen yet…

dollar shave

Fantasize all you want ladies but this ad makes me #LOL.

The world renowned and ever-so-disruptive Dollar Shave Club produces yet another hilarious YouTube ad spot, an epic forty-five-minute-and-one-second recording of a senior-aged-silver-haired-fox named, Earl, going through a ‘dull’ Nordic workout in a ‘dull’ workout room, moving through a ‘dull’ routine in silence.

Behind him, we find a ‘dull’ frame and picture featuring ‘dull’ tagline: “Watching Earl’s workout is dull. Your blade shouldn’t be.”

#LOL indeed, eh?

Take a look and watch the unintentionally hilarious ad in all its splendor.

Source: Dollar Shave Club

EVENT: WIRED2016 Next Generation June 14


Event: This one-day event is designed specifically for 12-to-18-year-olds, with a mix of inspiring talks from pioneers, practical workshops and Q&A sessions into how digital technology is shaping the world they’ll inherit.

Now in its fourth year, the event features an incredible range of speakers, from artists and musicians merging creativity and technology, to coders and designers exploring new territory.

In addition, attendees can learn new skills, work with emerging technologies and gain confidence with other young people and adults through our series of workshops. WIRED2016: Next Generation is a unique opportunity. This inspiring event brings together switched-on and engaged young people with some of the most exciting innovators around today.

Speakers: Robin McNicholas, Mark Warburton, Arthur Kay, Matthew Shaw and more!

Read more

Fusing cannabis with sugar, DeepCell startup shakes editable market, expects $10-mill round

Cannabis lovers are going to love this…Seattle-based tech startup, DeepCell, plans to shake the editable market with cannabis-infused sugar, Ruby Cannabis Sugar.

“The industry is currently filled with oil and butter based cannabis products. Ruby offers a low-calorie, fat-free, low-flavor option for those looking for a healthier and better-tasting alternative,” said CEO and co-founder Kelly Ogilvie.

The legal marijuana industry is currently the fastest growing industry in the US with expectations of generating between $24-billion to $44-billion a year by 2020, and $10-billion a year in Canada.

DeepCell’s Ruby Cannabis Sugar is made from certified organic cane sugar and cannabis extract, featuring 15 calories per serving, owning fat-free and gluten-free status and is also non-GMO — winning!

“We are excited to introduce a product that will not change the flavor of the edibles it is added to, as well as unlock a greater potential for the edible market. It allows for the culinary minded to take their favorite dish up a notch.” Said Ogilvie.

DeepCell industries raised $410, 000 to fuel growth and fund their pending patent, Crystal Infusion. The startup states that they do not participate in the production or distribution of marijuana, however, license their technology to distribution partners.

The innovative startup expects to move into a $10-million financing round by the end of the year and also features two other pending products on the mend on their site, the Sapphire Cannabis Salt and the Emerald Cannabis Sweetener.

Source: DeepCell

Event: Social Innovation Summit June 7 – 8

social innovation

Event: The Social Innovation Summit is a twice annual event taking place in Washington, DC and Silicon Valley, that represents a global convening of black swans and wayward thinkers.

Where most bring together luminaries to explore the next big idea, we bring together those hungry not just to talk about the next big thing, but to build it.

Speakers: The Social Innovation Summit brings together top executives and thought leaders from around the globe to discuss opportunities for leveraging technology & innovation to affect social change.

Attendees will discuss philanthropic trends, analyze innovative approaches for problem solving and build lasting partnerships that enable them and their organizations to discover new methods of engaging with social challenges.

Read more

Amazon yoga ad, gross creepy guy and “Thought it, Bought it”


Amazon stretches out its arms and tries to pull in the yoga demographic with their campaign, “Thought it, Bought it.”

The ad was created by UK agency Lucky Generals made for the UK and Germany television audience.

The ad starts off with “that gross guy” we all know, you know, the one looking to pick up women at yoga, seen featured at the center of the class just before the transition into child or caterpillar pose — you really can’t tell exactly by looking at his gross form.

In the corner we see a lady yogi finishing her pose locking eyes with “that gross guy,” exchanging glances giving “that gross guy” the wrong idea. She hears a bell which Lucky Generals uses to take us straight to tag line “quick and easy way to shop on Amazon,” then showcasing the latest Amazon app UI which lady yogi uses to purchase a meat thermometer — all inspired by none other than “that gross guy.”

Not bad…

The yoga industry is reportedly worth $27-plus billion. Amazon reportedly has over 294-million active accounts worldwide and owns bragging rights to being the biggest retailer by market value, surpassing Wal-Mart in 2015, valued at $247.6-billion.

What the world’s first flying jetpack looked like flying over NYC


JackPack Aviation has built the world’s first flying jet pack, the JB-9, built by arguably the world’s top rocket belt and jet pack flight team engineers on the planet. Australian entrepreneur David Mayman (seen in the video) is the world’s first person to provide viability of a personal flying device, and we see him strapped in and flying across the Hudson River in New York City.

The JB-9 is vertical takeoff and landing powered by two state-of-the-art turbine engine jets and has been under development since the early 1970s. The cutting-edge personal flying device reaches heights greater than 10 000 feet, speeds greater than 100 mph and flies longer than 10 minutes.

“We believe a JetPack should be just that — a jet turbine powered backpack that is capable of vertical takeoff and landing (VTOL), is extremely light and small and can easily be carried around by the pilot. It should be powerful enough to lift the pilot quickly to thousands of feet above the ground but small enough to fit into the trunk of a car.” -JetPack Aviation

The JB-9 is approved by the FAA and US Coast Guard as well and small enough to carry around on your back, fit in back seat of your car while boasting enough power to fly you thousands of feet high.

Let us know what you think of the world’s first flying jet pack in our comments section below.

More JetPack Aviation videos:

What the fontus? This invention turns air into drinkable water

This Vienna-based startup can turn air into water with an interesting innovation called, Fontus Airo, a self-filling bottle that acts as a modern form of air harvesting. Fontus Airo uses an old method of air harvesting, which has been around for over 2000 years and can be used to help anyone hikers, bikers, and areas without clean drinking water.

Fontus Airo can make 17 oz of water from the air in a course of an hour, using the earth’s humidity, solar power and condensation.

According to UN Water, 783 million people do not have access to clean water and almost 2.5 billion do not have access to adequate sanitation. 6 to 8 million people die annually from the consequences of disasters and water-related diseases.

Fontus Airo is currently in development stage and plan bring their product to the market in 2016.

Source: Fontus

Instagram’s Vimeo ad, their new logo and the creative class alternatives


Yay or nay?

It was on Tuesday, May 10, 2016 at 8:06 p.m. EST when Instagram published a 54-second video on Vimeo that shook the social media world, unveiling their new logo and “new look”: a minimalist white glyph layered over top a rainbow bridge gradient background.


The logo redesign received both positive and negative reviews from the Internet, with the most notable reaction coming from the Instagram creative class, recreating and pitching their own logo alternatives.

Check out the crowd favourites below and let us know what you think in our comments section.

By Ricardo de Zoete

instagram - cam

By Eddie Zhou
instagram black

By Sty
instagram - rebrand - sty

By Enon
instagram - rebrand - enon

By Sam Bunny
sam bunny

By Daniel
daniel-ig-instagram logo

By Roman Menshikov

By Anandh
instagram - anandh

By Jack Kendall

By Michael Flarup

By Safa Paksu

By Leoh Nguyen

By Mikki Sanchez

Disruptive startup and tower-free WiFi networks for off-the-grid users

off the grid

It’s a bit commonplace to note that cellphone towers can lose functionality to hurricanes and tornadoes, they are by no means invincible. Remember Hurricane Sandy?

Clearly when cellphone towers are damaged, your cellphone loses functionality, our connection to Facebook and Twitter and Instagram disappear.

And texting? Ya that’s out the door too and communicating with our family and friends gets difficult, wireless connection in today’s world is akin to water.

But what would you say if we told you that there was a way to create your own WiFi network without cellphone towers and routers?

GoTenna, a Brooklyn-based startup offers this dream in the form of a pocket-sized wand and app. The tech startup was founded by Daniela Perdomo and Jorge Perdomo and it offers off-the-grid users an option to use smartphones without the reliance of satellites or towers.

Smartphone users can connect with other GoTenna users who are also synced in via Bluetooth on their smartphones several miles away. The smartphone app is great for travellers, event goers and anyone who has fantasized communicating and using WiFi in remote getaways in nature.

The app is available for both iOS and Android and is currently going for $199 for a pair on the official GoTenna website.

What did the first tv image look like?

grey tv

Scottish inventor John Logie Baird shook the media world when he introduced the first TV in a demonstration on January 26, 1926, to the Royal Institution.

Baird’s invention used a bright light and a spinning Nipkow disk to capture and project what he referred to as, ‘moving pictures.’

Here we find Baird’s first documented image known as, ‘The televisor.’

The human face on the screen is Baird’s business partner, Oliver Hutchinson, arguably the first model caught on TV and the finished product of discovering how to flash 12.5 images per second.

what the first television shot look like

Infographic: what are disruptive innovations?

come in we're open sign

Disruptive innovations give small businesses a fighting chance against big corporate establishments. Consider disruptive innovations like Google, Amazon, iPad and Skype, to just to name a few, all have created new markets and value networks displacing existing corporations and business models.

And in today’s fast-paced market, it’s common for many of us to misapply the term.

As a way to offer a visual explanation to highlight a seemingly “complicated” topic in a simple way, we share an informative infographic answering today’s question: what are disruptive innovations?

Take a look and let us know what you think in our comments section below.

disruptive companies

Source: Focus

Is this Air Farting ad really ‘disruptive and fun’? You be the judge…#LOL


I will let the ladies and gentlemen of the jury decide whether or not this ‘disruptive and fun’ advertisement for natural colon regulator, Colonfine Gotas, is disruptive as its producers claim.

The ad was for an El Salvador brand who teamed up with Ogilvy & Mather to create this “moving sports documentary” featuring Air Farting all-star, Jorge Chávez, a national Air Farting champion.

Apparently Air Farting is a sport where athletes try to perform a high jump with style and flair and fart at the highest point. The winner is awarded on a high score given by a referee who then judges Air Farting athletes on four main elements: height, style, odour, sound.

“Airfarting is 80% in the colon, 20% in the mind.”

The low-budget ad was competing in a highly-competitive market in El Salvador said creative director Patty del Cid.

“So we decided to move away from traditional advertising and bet on content and concentrate all our resources in a disruptive and fun idea that people would naturally love to share. We weren’t inspired by any particular ad. We just wanted to recreate inspirational sports films and content in general to make it look more real and emotional.” -del Cid.

The documentary ends with Colonfine Gotas tagline: “gets rid of Olympic gases.”

Take a look and time to admire flatulence let us know what you think on our Facebook fan page.

Caught on camera! Tesla Model S autopilot saves driver from crash

tesla - red

Tesla evangelists are going to love this…

In this YouTube video posted by Joshua Brown, we have a ‘caught on camera’ recording of his Tesla Model S, Tessy (the name he named his Tesla Model S), saving him from a side collision and maneuvering away from a boom truck.

“Tessy did great. I have done a lot of testing with the sensors in the car and the software capabilities. I have always been impressed with the car, but I had not tested the car’s side collision avoidance. I am VERY impressed. Excellent job Elon!” Said Brown.

Joshua was listening to an audiobook by Malcolm Gladwell when Tessy decided to take over.  His video made its way to Tesla through social media and was tweeted by Elon Musk himself.

Source: Joshua Brown

Iron Man-like bike helmet, Scully, revolutionizes motorcycle industry

scully motor

Rebel Innovation shook the world in 2014, raising $2,446,824 USD from popular crowdfunding site Indiegogo, engineering ‘Scully’ — the world’s smartest motorcycle helmet.

Touted as the helmet for the digital age by Popular Science, Scully and its Iron Man-like functionalities pitch the world on the motorcycle revolution, and it’s definitely working.

Since introducing Scully AR1, Rebel Innovation has gone on record stating that it will take them months for them to complete thousands of pre-orders.

But hey.

The proof is in their pudding. Scully AR1 is the smartest motorcycle helmet on the planet and the first helmet to feature an 180-degree rear view blind spot camera.  

Its transparent augmented reality screen sits on the bottom right of its visor; always in focus and conveniently in display position; working like Jarvis in Iron Man. Its intelligent sound integrates audio, hands-free calling and also plays music on command from its built-in speakers.

Scully also connects to the Internet via smartphone and bluetooth; offering GPS navigation on a high-speed microprocessor — a must-have in today’s world.

Scully AR1 goes for $1499 on their eStore and shipping is available today.

Gravity’s new ad shows how 3-D design is accessible to everyone

gravity 3d

London-based startup Gravity released their latest ad campaign on Vimeo for Gravity Sketch, a foolproof app that makes 3-D design accessible to everyone. The “what you see is what you get” user interface renders all lines drawn in 3-D, circles appear as spheres and squares appear as cubes.

The Gravity Sketch dashboard works like Microsoft Paint and helps users draw with built-in tools that create symmetrical objects and advanced shapes with a single stroke.

The mobile app has “democratized” 3-D design, helping users share ideas, visualize concepts in 3-D using augmented reality while also offering a convenient delivery service for all 3-D creations to anyone interested.

Gravity Sketch is available on the App Store.

For more information you can check out the official Gravity Sketch website.

Disruptive Charcle toothpaste cures cavities without dentist drill


This is ridiculously amazing! Okay so imagine being able to brush all your cavities away from the comfort of your own home.  The scenario may sound a bit farfetched, but this new revolutionary discovery turns that idea into a reality. Invented by Japanese researcher Kazue Yamagishi of the FAP Dental Institute in Tokyo, the new toothpaste named, Charcle, allegedly fills in the holes, cracks and restores tooth enamel as you brush.

Dr. Yamagishi and colleagues developed the super paste from a specific crystalline calcium phosphate white paste after a series of experiments of modified hydroxyapatite, a chemically and structurally similar substance to natural enamel.

The electron microscope showed that the natural and artificial enamel integrated were like one substance.

This means after the paste is applied to the cavity, the contained acid dissolves onto the surface of the tooth when minutes later the paste begins to crystallise and fasten in the natural structure of natural enamel. Dr. Yamagishi says the toothpaste is set to release sometime next year.

Stay close for more details.

Source: Telegraph, Feel Healthy Life

How to secure any bolt on your bike, meet your saviour Hexlox


Holy moly! Check this out. So here’s how to secure any bolt on your bike, say hello to Hexlox, a super simple anti-theft magnet that helps you totally secure the bolts on your bike. Yes we mean everything, including your saddle, wheels, frame and more.

The next generation invention key and lock was made in Germany by Swedish serial entrepreneur and Berlin resident Marcus Tonndorf. Marcus has led an interesting life so far. He started his first venture in Sweden in 1994 at Pilot Interactive, moved to London to study branding communication to open up the German branch of Pentagram Design, then he moved to Japan to start publishing house FrankEast in Tokyo. Today Mark is the CEO of Primal Shield, a tech company specializing consumer mood behaviour and personality in the mobile space.

Pretty impressive, eh?

But seriously, take a closer look and notice how his latest venture, Hexlox, secures any bolt on any bike — wow.

And it’s true, Hexlox fits all bikes and stops thieves from notorious snatch and grabs. Of course, the darn thing doesn’t do so well protecting you from heavy grinding saws, but hey — it’s worth its weight in gold!

The Kickstarter campaign offers full bike security for as low as €39 euros or more featuring 5 Hexlox, 1 unique personal key and 1 keycode card. There are also early bird options for private security like bolt saddle protection, private wheel protection and more.

For more information take a look at the explainer video below!

Source: Hexlox

Did Goodyear just reinvent the wheel of the future?


good year tire 360

This is crazy. Goodyear is looking to reinvent the wheel, flaunting its 3D printed-tread design concept car the, Eagle-360, at the Geneva International Motor Show. Clearly the Eagle-360 oozes disruptive DNA, its spherical tires give the cars of tomorrow the ability to move in all directions through magnetic levitation. This means the Eagle-360 rolls without its wheels attached to its body, leaving us with a car without axles and suspended above spherical tires — yes parallel parking just got a whole lot easier.

The Eagle-360 is expected to operate similar to the magnetic levitation trains of today. Magnetic levitation trains use electrically charged magnets to lift its body a fraction of an inch to a few inches above metal tracks. When magnetic levitation trains lift above train tracks, electricity is conducted through the coils, creating magnetic fields, giving the train the power to reach speeds of up to 300 mph — exactly how the Eagle-360 will work.

The design itself takes inspiration from brain coral and natural sponges.

The biomimicry-design expects to give the Eaglegood year eagle 360-360 a spongelike groove which helps it glide over wet roads and “softens when wet to create deeper grooves for aquaplaning resistance.”

Its sensors will also read road conditions and adjust its tires according to the forecasted path ahead. But it doesn’t stop there.


Futurists and other industrial designers expect for Goodyear to design spherical hollow tires as well for a multi-purpose benefit, like for additional storage or for laundry or even using hollow spherical tires as pestles to create guacamole as you drive.

Take a look and let us know what you think in our comments section below.

Source: YouTube

How to see without vision: App Aipoly shockingly gives the blind new eyes


App Aipoly helps anyone with impaired vision see the world through smartphone artificial intelligence. Through convolutional neural networks it helps smartphones read through several million images in real time. Since Aipoly made its debut in the Apple app store in January 2016, the Aipoly app has recorded over 33 000 downloads from visually impaired users and growing.

The app flaunts a simple point-and-shoot functionality, can recognize and report normal objects like coffee cups, pots and even branded cars to just to name a few examples, identifying objects through smartphone speakers, similar to Siri.

Better yet, the app also has the ability to work without an Internet connection at the speed of 3 times a second while also having the ability to recognize over 900 colours, and learn new objects with the aid of sighted helpers who have the option to add new terms to the Aipoly vision dictionary.

As an added bonus and to give Aipoly “disruptive street cred,” their co-founder Marita Cheng was listed as #6 in StartUp Daily’s Top 50 Female Entrepreneurs under 40 and won a booth at CES 2016 after being named a winner of a CEA Foundation contest.

This is definitely a winner.

Let us know what you think in our comments section below.

The eBay ad featuring old wrestling grannies and random English chap

ebay grannies

One of the first items ever sold on eBay was a broken laser pointer.

Auction site founder and Iranian-french computer programmer, Pierre Omidyar, had to call the auction winner to ensure that the $14.83 laser pointer purchased was indeed broken.

In response the auction winner replied, “Yes. I am a collector of broken laser pointers.”

The rest is history.

Today, eBay is hailed as one of the largest marketplaces around.

You’ll find everything up for sale including old gum, spouses, towns, and even wrestlers.

In their latest ad spot directed by Bryce Gubler, we find the shop of the world, accessible anytime, anywhere, on any device.

And hey. If you’re into it, I’m sure you can find those exact wrestling outfits on eBay.

Source: Vimeo

Guinness World Records, a mini coop and the world’s tightest parrarel park


Alastair Moffatt of Stunt Drive UK proves that unintentionally hilarious videos are the key to the heart of this ADNARCHIST.

In this feature video by the Guinness World Records, we show you a piece of history and Alastair Moffat spinning his mini coop into a parallel park in reverse, sticking a 34cm mark and beating the previous record of 35cm by a mere 1cm.

His celebrations: straight out of a Will Ferrell movie; fist pumping; hollering and hooting; stripping the prized Guinness World Records plaque away from the well-groomed judge.

If this video doesn’t make you a Guinness World Records subscriber, I don’t know what will.


When a hipster shaming skit poses as an unhip ad

The proud hipster in this ADNARCHIST wants to investigate further if there does indeed exist a smear campaign against hipsters; to use our nature against us to crush our souls, pushing us away while stealing our identity by constantly showing us actors posing as hipsters in unhip ads.

This hipster takes offense…

But perhaps I’m experiencing symptoms of paranoia at the moment — it’s 2:46 a.m.

Let’s remember in most cases, the hipster is also today’s trendsetting millennial.

Reports show that Canadian millennials are the biggest generation in the workforce, entering a spending prime, which is why we see so many marketing campaigns for millennial hipsters these days.

Anyone looking to sell to the millennial demographic today, will try to, including comedians like Peggy & Steve, they too are pitching to hipsters.

Unfortunately, their sarcastic parody below is another unhip hipster ad.

But hey! On the bright side Peggy & Steve captured the true essence of most hipster campaigns.



Source: Steven Rosenthal

The Lucky Iron Fish vows to eliminate iron deficiency

iron fish

Ontario-based company The Lucky Iron Fish is on a mission to eliminate iron deficiency. The answer? Cook with it.

The product is a piece of iron designed as a fish and is produced and designed in Ontario. One iron fish can provide an entire family with 75% of their daily iron intake, lasting up to five years.

The Lucky Iron Fish has helped over 10, 000 families worldwide and has received the Commitment to Action Award.

The process? All a family has to do is include the iron fish in one of their cooking pots as they cook. The iron from the iron fish naturally makes its way from the fish into the food.

The iron fish can provide an entire family with sufficient iron that they need to maintain proper levels in the body to prevent iron deficiencies. In a small community in Cambodia after just nine months, local doctors saw a 50% decrease in incidents of iron deficiency anemia.

Families who regularly used the Lucky Iron Fish also had significantly better iron levels overall and also a greater feeling of wellness.

Why do you need iron and why is it important?

Iron is an important element for hemoglobin, a substance in red blood cells that takes oxygen from your lungs and throughout your body. Hemoglobin represents about two-thirds of the body’s iron.

When you fail to intake sufficient amounts of iron, your body can’t make enough healthy oxygen-carrying red blood cells. A lack of red blood cells is called iron deficiency anemia.

When you fail to nurture your body with iron, you experience fatigue. Iron intake also is important in the overall health of skin, nails and hair.

The iron fish goes for $25 on the Lucky Iron Fish website and for $35 you can give five Lucky Iron Fish to NGO’s to families around the world.

Throwback Star Wars PSA anti-smoking commercial

star wars - blue

Star Wars nerds are going to love this throwback anti-smoking commercial featuring C-3PO and R2-D2. The message coming from a distant galaxy far, far away starts off with the world’s favourite humanoid robot, C-3PO, working on circuitry while waiting for R2-D2.

After a circuit malfunction C-3PO searches for R2-D2 and finds the astromech droid in the corner, smoking a cigarette. C-3PO gives R2-D2 a lecture on how smoking isn’t what ‘grown ups’ do. R2-D2 then kicks the habit.

If you like corny, this is corny from a distant galaxy and time far, far away.

Let us know what you think in our comments section below.

Dirty water kills more than war, Seabin startup on rescue mission

A routine 15-million children under the age of five die everyday each year because of diseases caused by drinking water.

And as heart-wrenching as it is to witness many silver brooms sweep this statistic under the rug, it is even more disheartening to learn that dirty water kills more people than any violent act on earth, including war, today.

And this begs for a moment of reflection…

“Life’s most persistent and urgent question is: ‘What are you doing for others?'” –MLK

In attempt to combat water pollution, Andrew Turton and Pete Ceblinksi, two Austrailian surfers quit their jobs to start the Seabin Project.

“We have designed and made an automated rubbish bin that catches floating rubbish, oil, fuel and detergents. It designed for floating docks in the water of marinas, private pontoons, inland waterways, residential lakes, harbours, water ways, ports and yacht clubs.” Said the Aussies on their Indiegogo website.

How does the Seabin work?

The Seabin works like a normal fish tank water pump, first placed and dunked into a water surface and then into a shore-based water pump. The Seabin sucks in the water and catches water debris, pulling in garbage like that of plastic bottles and debris into a natural fiber bag.

The Seabin water pump allows for excess water to flow through the Seabin underneath; running 24 hours a day, 7 days a week, 365 days a year.

In four years of testing, the Seabin Project has yet to catch or harm sea creatures or animals.

Andrew Turton and Pete Ceblinksi are looking to scale their project with the help of Indiegogo and create pollution-free oceans with no need for future Seabins.

For more information visit www.seabinproject.com.

Rethink Canada makes history selling $1 ad credits in first ever campaign

Rethink Canada makes history in early 2016, creating the world’s first-ever ad campaign that sells its own credit list.

For as low as $1, you and anyone else interested in being featured in the ad credits list of this historic campaign can do so through Indiegogo.

Entitled, “One Dollar One Show,” Rethink Canada initially put together the campaign on crowdsourcing site Indiegogo with the intentions of landing $500, the magic number it costs for one ticket to One Show.

Unexpectedly Rethink and their “One Dollar One Show” Indiegogo campaign surpassed its original target, now focused on winning a bigger prize — the grand prize of the One Show.

If you’re in advertising, you know that the One Show plays host to the world’s leading creatives across the omnichannel; like, advertising, interactive, design and branding entertainment the works — the One Show is where the big boys and big girls play.

As per the credit list and what you can get for your buck, check it out:

$1 gets you the bragging rights to just be part of history and see your name in the credits;
$10 gets you a writer or art director credit;
$25 creative director credit;
$50 executive creative director credit;
$100 will get you a chief creative officer credit;
$1,000 will get you listed in the credits as “The Chosen One.”

If you haven’t seen the ad yet, scroll down, it looks posh featuring shortcuts, accompanied with a British accent pitching the whole deal.

For more information check out the official One Dollar One Show Indiegogo page.

Source: Rethink

Attention iPhone 6 users: iTron charges you up in 3 minutes

Simpiz blows CES 2016 fans and introduces the iTron, a portable smartphone battery pack that charges iPhone 6 in three minutes.

Better yet, techies can also charge up to three other USB compatible devices at the same time through its charging dock — crazy.

Although currently unavailable in the market, the Simpiz iTron portable charger is set to launch a Kickstarter campaign this year and is allegedly selling the iTron for $60 USD.

For more information visit the Simpiz iTron startup website and order today.

What do Step Forward Paper, Woody Harrelson and saving trees have in common?

step forward paper

Prairie Paper Inc., a Canadian-based research, marketing and sales company has introduced Step Forward, an eco-friendly brother company dedicated to bring an environment-friendly alternative to every day office paper.

Step Forward features a new ‘revolutionary’ breed of paper stock that is FSC certified, made up from 80% wheat straw waste and 20% wood-fibre.

The venture was co-founded by renowned eco-entrepreneural Jeff Golfman, Step Forward has attracted the attention of Hollywood elite stars like Woody Harrelson and major retailers like, Staples.

The new eco-alternative also keeps a tight tally of all resources it has saved. According to their last report Step Forward has saved 35,000 trees and over 19,000,000 pounds of CO2 emissions.

Better yet Step Forward is relatively inexpensive to produce, it performs well in all types of office equipment and it’s extremely environmentally-friendly when compared to some alternatives on the market.

Prairie Paper Inc. wants to expand production of products like Step Forward with the construction of a factory on the Canadian prairies where they can use excess straw waste and develop a paper that is 100% tree and chlorine free.

Take a look at Woody Harrelson’s commercial and find out why he loves Step Forward paper.

How are Canadian energy companies reacting to the dropping oil prices

canadian oil barrels

Canadian oil companies have been facing a hard time with the collapse of crude oil throughout the world. A survey of oil companies published by the firm Grant Thorton suggests that the drop in prices may not actually affect every company within the industry.


Only 20% of the companies in the oil industry are affected and forced into a loss in their business. Many energy companies are indeed actually reporting gains or at least steady profits from their production line.

18.42% of companies plan expansion even through the prolonged drop in oil prices. On the other hand we have 42.1% of businesses planning cautiously holding off expansion plans or major spending until the price of oil begins to rise again.


Basically, what this report tells us is that larger firms will continue to consolidate their operations into profits.

Smaller companies are bound to face some difficulty as well as some financial restructuring in order to continue to have success in the marketplace with low oil prices.

Well-capitalized firms are going to continue to have success regardless of the small losses that they take now and this means that large Canadian oil companies will be in good shape for the future.

Kijiji hip hop ad campaign demands millennial demographic

Believe it or not, Kijiji is producing their own rap videos…For some of their most popular items to be exact.

Kijiji’s new music ad campaigns are broadcasted all over YouTube and are also found on regular television throughout Canada.

To kickstart the campaign Montréal rapper Waisu starts with song, “Gotta sell my stuff,” which has generated 830,000 views in just over a week.

Fellow Montréal rapper Meryem Saci follows through with second video called, “Runnin’ the city to catch a sedan or hatchback,” which has also gained traction since its September 25 debut, driving 800, 000 views. Overall Kijiji has attracted just over 1.7 million views in 10 days.

Marc-André Hade, manager, strategic marketing for Kijiji in Toronto the ads are supposed to attract eyeballs and entertain its user base instead of placing ads for the hardsell.

Kijiji users can expect more Kijiji rap campaigns to run throughout November as well.

Currently the Kijiji user base has more than 45% of the Canadian Internet population under its belt and is one of North America’s biggest online classified sites.